Introducing Roastify Pro Products

After the release of our new designer at the end of June, our team put our heads down for our biggest launch at Roastify to date… the launch of two new product categories and our Pro Membership platform. As many of you who have followed us for a long time know, the launch of these products has been a long time coming and the culmination of a lot of hard work.

Here is everything you need to know about our new products and the Pro Memberships.

Pro Memberships

Starting today, merchants who sign up for a Pro Membership ($49/mo) will get immediate access to a number of products and benefits including:

• Instant Coffee Packs
• Single-Serve Coffee Pods
• Our premium coffee catalog
• Guaranteed 2-Day Fulfillment Times

Our goal with our Pro Membership platform is to create an avenue for our successful merchants to gain access to higher margin products and more unique coffee offerings. We also wanted to ensure we kept the same no minimum orders, full print customizability, and high quality coffee standards that you have come to expect. With our Pro Memberships we will now have the ability to launch different product categories, specialty coffees, and even coffee adjacent products like teas and mushroom coffee. These have been features that have long been on our radar, and we are excited to start increasing the tempo of our product releases. We also look forward to working with many of you to learn what products you would like to see in the future!

Instant Coffee Packs

Instant Coffee is one of the fastest-growing segments in the coffee industry. Over the past 10 years there has been a resurgence in the craft coffee industry with many small batch roasters bringing their unique coffees into the instant market. This has been driven by the freeze drying instant technique which preserves flavor and aroma while giving the convenience of small single serve packets on the go. What is freeze-dried instant coffee you ask? Well, let us tell you!

There are two methods of creating instant coffee:

• Spray-Dried: This method, used by large brands like Folgers, Maxwell House or other large retail brands, sprays coffee extract into a hot stream of air, evaporating the water and leaving behind a fine coffee powder. Though convenient and easy, this process often loses part of the complexity, flavor, and aroma of the coffee.
• Freeze-Dried: The coffee is brewed into an extract, frozen, and placed in a vacuum chamber. The vacuum removes the ice crystals leaving behind coffee granules and preserving more natural oils and flavor compounds. These granules are intensely flavorful and perfect for crafting a delicious cup of coffee with hot or cold liquids. Just add 3g of instant coffee to 8 -10oz of your liquid of choice and taste the difference!

With the freeze dried technique, we are launching 6-pack cartons of instant coffee. The outside of the box is entirely customizable and full CMYK print, just like our other coffee boxes. Inside are 6x generic craft-colored single-serve packets with 3g of instant coffee. These packets have the equivalent of 2x shots of espresso.

Price Details

These will be available at $5.50/box in the Pro Merchant App. Based on our market analysis, other retailers in the space sell similar items for between $12-$18. This means that Instant Coffee could be one of the highest-margin products for our Merchants. Here are a number of reference sites for you to compare pricing:

• Verve Coffee
• Pretty Great
• Blue Bottle
• Partners Coffee
• Chamberlain Coffee

Single-Serve Coffee Pods

The first question we have been asked is why are you calling them that? Aren’t they “K-Cups?” The simple answer is that a certain company that rhymes with Geurig has that particular name trademarked. As of right now, our coffee pods are not officially licensed by them. That doesn’t mean our cups won’t work with all of their machines; it just means they cannot be advertised as “K-Cups.” Please be advised, your packaging cannot under any circumstance allude to K-Cups.

Now that we have that out of the way, what are our Coffee Pods? They are single-serve cups that contain an industry standard 11g of coffee and are perfect for most single-serve coffee makers.

We will have our Pods available in three options to start: our ever-popular High Lakes Light Roast, the crowd-pleaser Broken Top medium roast, and the rich Flathead Valley dark roast. Pods will be packaged in a 12-count box. As with our other products, the box will be fully customizable and full CMYK print. The cups are a generic white cup with no branding on them.

Price Details

Pod boxes will start at $9/box to our Pro Merchants and be available immediately in the Pro Merchant App. Based on our market analysis of other retailers, we have seen end prices (to consumers) between $11-$18. This gives another awesome opportunity for Merchants to add a high-margin product offering to their catalog. Here are some comparison sites for you to reference for pricing:

• Bones Coffee
• Coffee Brand Coffee
• Deathwish Coffee
• Ravens Brew Coffee

Premium Coffee Catalog

Over the coming months, our coffee catalog will continue to change and expand to new offerings focused specifically on our Pro Merchants. This will include new single-origin coffees, mushroom coffee, the addition of additional instant products like Chai Tea and Green/Black Teas. Our Roast Master’s are also looking at bringing in rotating rare and specialty coffees to give you even more unique opportunities to impress your customers.

The launch of our Premium catalog also gives us the opportunity to do special releases, drops, and seasonal offerings. Our hope is to have a steady stream of new products that ensures you can keep your own catalog fresh and your customers coming back for more! Have ideas of things you’d like to see? We would love to receive more feedback from you, our community. Reach out and let us know at [email protected].

Guaranteed 2-Day SLA (Fulfillment Times)

With many of our merchants starting to sell products on TikTok, the topic of fulfillment timelines has come up on a number of occasions. TikTok specifically requires a maximum 2-day fulfillment window between an order being placed by a customer, and the first shipping scan by a shipping provider (ie USPS). This means that in many cases, fulfillment needs to take place within a day to ensure compliance.

We have been proud of our ability to deliver your products quickly to your customers and to have industry-leading fulfillment times. However, as we grow, we want to extend our Pro Members a guarantee. This gives you peace of mind that your dropshipped orders will get out the door on time, and gives us visibility as to which merchants need to be prioritized to ensure they remain compliant with their partners. Please note this will not apply to bulk or wholesale orders.

Our standard fulfillment will still remain at 3-4 business days for our Free merchants, so if the Pro Membership doesn’t sound appealing, have no fear products will continue to ship quickly!

Final Thoughts

We are very excited to announce all of these updates and can’t wait to see what products you begin to build.

🚀As a limited-time offer, we are offering a FREE sample of any of our products to anyone who signs up for a Pro Membership over the next 30 days. Just sign up for an account, become a Pro Merchant, and get an offer code in your confirmation email. You can make any design, choose any coffee, and just enter the code at checkout!🚀