Launch Your Own Private Label Instant Coffee with Roastify

Your brand, your coffee. Choose from our exceptional blends, design custom packaging, and start selling premium private label instant coffee that your customers will love.

Private Label Instant Coffee

Our delicious instant coffee, your brand, private labeled for you.

Our 6-pack of instant coffee is designed for both convenience and quality. Each box contains six individually sealed kraft packets that lock in the rich flavor and aroma of our expertly crafted instant coffee. The eco-friendly carton provides a customizable, blank canvas for your branding, offering a stylish and sustainable packaging solution.

6x Packets per Box: Each box contains six perfectly portioned kraft packets, ensuring freshness and ease of use for your customers. Whether at home or on the go, enjoy a rich cup of coffee anytime, anywhere.
Freeze Dried Processing: Unlike spray-dried coffee, which uses high heat that can compromise flavor, our freeze-dried coffee preserves the beans’ natural taste and aroma. This process involves freezing the coffee extract and then removing the moisture through sublimation. The result is a premium, full-bodied instant coffee that delivers a rich, fresh taste every time.
Completely Custom Packaging: Design your packaging to perfectly reflect your brand. From logos to colors and design elements, our fully customizable packaging ensures your coffee stands out on shelves and in customers' hands.

Serve it hot or as cold brew. With instant coffee, convenience meets versatility. Whether you’re camping in the wilderness, rushing between meetings, or prepping for the day ahead, just add water or milk, and you’ve got coffee in seconds. Perfect for enjoying piping hot or as a chilled iced latte, our private label instant coffee delivers rich flavor with minimal effort. Simply mix, sip, and enjoy — wherever life takes you. roast-on-demand

Hot or Cold, Flavor Unfolds Our private label instant coffee is roasted to perfection, delivering rich flavors whether you prefer it hot or iced

Freeze-Dried, Fresh Flavor Our freeze-drying process locks in bold flavor and aroma preserving the natural character of the coffee.

Craft Coffee, Curated Quality We meet specialty-grade coffee standards, ensuring that your private label instant coffee is more than just convenient—it's a high-quality.

Start Designing Your Instant

Flexible Orders. Easy Pricing. At Roastify, we understand the importance of flexibility. Whether you need a small batch for a promotional giveaway or a large order for a major event, we’ve got your back. Our private label instant coffee is fully customizable, with no minimum order requirements. From individual gifts to bulk orders, we offer competitive rates that fit your business needs. Explore our plans to take your coffee business to the next level. roast-on-demand

No Minimums, No Fuss Get started with as few or as many orders as you need. Whether you’re just testing the waters or launching a full product line.

Smart Scaling Scale up production as demand increases without losing control over customization or quality

Pro Plans, Premium Perks When you're ready to take your coffee business to the next level, our pro membership offers exclusive benefits.

Learn more about pricing & plans

Complete Control, Your Brand, Your Way. Designing your perfect coffee package has never been easier. Our platform allows you to fully customize your private label instant coffee packaging—from logos and colors to personalized images and branding elements. You’re not just slapping a label on a generic package; you have full creative control over every aspect. With our expansive product selection, you can quickly build cohesive collections or seasonal themes with just a few clicks. roast-on-demand

Custom Creations, Complete Control You’re in charge! Every aspect of your packaging is fully customizable, giving you the freedom to design YOUR coffee products.

Premium Print, Perfect Packaging Our high-quality, full-color CMYK printing ensures that your designs look stunning on every package.

Design Done Right Use our easy-to-navigate online designer to create the perfect look for your coffee packaging.

Learn more about our packaging

Frequently Asked Questions Read on to find answers to our most frequently asked questions!

What is private label instant coffee?

Private label instant coffee is a quick-brewing coffee product branded uniquely for your own company or brand. The coffee is manufactured by brewing highly concentrated coffee and freeze drying the coffee to remove the water. What is left are coffee granules that can be disolved in hot or cold liquid to make a delicious aromatic cup of coffee. Each packet has the equivalent of 2-Cups of Espresso ensuring a strong flavorful cup of coffee. From the private label perspective, we offer full customizability of the product to match your specific branding!

How can I create my own private label instant coffee?

There are two ways to begin developing your products. The first option is to use our in-house coffee blends and white label the packaging to match your brand. There are no MOQs to do this, and you can have your product live in a matter of minutes! To get started, create an account and begin by adding an Instant Coffee product to your store. The second option involves developing a unique blend or specific coffee for your instant coffee. There are MOQs required for this option and the process can take 4-6 weeks to complete based on your specific project requirements.

Do you have minimum orders (MOQs) for your private label instant coffee?

For people just looking to get started, there are no MOQs! You can use our delicious in-house blends, customize your very own packaging, and add the products to your store immediately. If you do want to develop a fully custom private label instant coffee, there are MOQs. These are based on the complexity and specificity of the project. Reach out to us at [email protected] to tell us more about your project.

How does the custom private label process work at Roastify?

If you are looking for something entirely unique, we pair you with one of our expert Roast Masters to begin developing a coffee tailored to your unique tastes or project goals. You are sent an initial sample box to gauge your preferences. After this, you have a one-on-one call with our Roast Masters to learn more about your project. We then enter into custom sourcing and development to send you a final sample series with coffees tailored specifically to you. You then choose your favorite, and we allow one last set of revisions. After this, you place your order based on the custom blend developed specifically for you!

How do I brew instant coffee?

Brewing is as easy as it sounds. Just take one of our instant coffee packets and disolve it in 8-12oz of either hot or cold liquid. For best results with cold liquids (such as milk) try disolving the instant coffee with a little hot water before adding in the cold milk/ice!

Can I dropship private label instant coffee?

Yes, Roastify offers dropshipping services for private label instant coffee. We handle all the coffee, packaging, and shipping directly to your customers, making it easy for you to run a hands-off, inventory-free business.

How do I manage inventory if I choose to dropship instant coffee?

With Roastify’s dropshipping model, you don’t need to manage any inventory. When a customer places an order, we roast, freeze-dry, package, and ship the instant coffee directly to them, allowing you to focus on marketing and customer relationships.

What is the turnaround time for private label instant coffee?

This depends on whether or not you choose to develop a custom product, or use one of our catalog products. For dropshipping our catalog products, our Pro Members are guaranteed 2-Day Fulfillment. Custom development varies based on project complexity.

Can I sample your instant coffee before I decide to go with your company?

Yes! Head over to our coffee catalog to learn more about our various instant coffee options and order some samples!