How To Choose the Right Sales Channel


When it comes to selling coffee online, we understand that one size does not fit all. That’s why here at Roastify, we offer three distinct methods to help you share your love for coffee in a way that best suits your needs and experience. Whether you prefer Dropshipping with Shopify, Conventional Wholesale, or our simple Link Store model, Roastify is designed to adapt to your business model. Even better? You can create multiple stores using different methods as your business expands and evolves. Let’s explore each option:
1. Shopify Dropshipping
Our Shopify Dropshipping model is ideal for the tech-savvy entrepreneur. By connecting your Shopify e-commerce store to our software app, Roastify handles the rest when an order is placed. We roast, package, and ship the coffee straight to your customer, with the bags custom printed to match your brand. This model lets you focus on building and marketing your brand, leaving the logistics of fulfillment to us.
2. Conventional Wholesale
If you prefer a more hands-on approach, our Conventional Wholesale model could be a great fit. This allows you to design and purchase bulk coffee bags at a discounted wholesale rate, leaving you to manage your inventory and handle the shipping yourself. This model is perfect for established businesses with a retail presence or those who wish to sell their coffee at physical locations, like local markets or pop-up events.
3. Link Store
For those seeking simplicity and speed, we offer the Link Store model. With this, you can quickly set up a simple online store within the Roastify app. You receive a custom subdomain and an easy-to-navigate store that you can share and start selling from immediately, no e-commerce setup time necessary. This is ideal for individuals with limited e-commerce experience or for short-term fundraising or sales projects.
Remember, Roastify is designed with flexibility in mind. As your business grows and evolves, you can create multiple stores using different models that best suit each facet of your enterprise. This allows you to test, iterate, and diversify your business approach, ensuring your coffee selling venture stays as dynamic as the industry itself.
Still need some help deciding? Reach out to us at [email protected]

Written by David Ilgenfritz
David Ilgenfritz is a Co-Founder and CEO of Roastify, a modern coffee roasting and web technologies company based in Bend, Oregon. With over 8 years of experience in aerial mapping technology and UAV LiDAR through his previous company Flight Evolved, David brings a unique tech-focused perspective to... Learn More
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